This guide explains how to use AI tools to plan, produce, edit, and publish a marketing video while maintaining quality, accuracy, and brand authority.
Clear goal for the video
Defined audience
Basic brand voice or positioning
Rights to all footage, music, and images
Access to AI and editing tools
Decide whether the video is intended for awareness, lead generation, education, or conversion. The objective determines length, tone, and distribution.
Use AI tools such as ChatGPT or NotebookLM to draft an outline and script. Review for accuracy, tone, and relevance before recording.
Record on-camera footage, screen recordings, or voiceovers, or generate visuals when appropriate. Prioritize clarity and audio quality.
Use tools such as Descript for transcription, captioning, rough cuts, and audio cleanup. Maintain manual control over final edits.
Create versions optimized for each platform, including aspect ratios, captions, and length requirements.
Verify claims, permissions, and disclosures. Confirm brand alignment. Publish only after human review.
Effective AI-assisted video creation follows a defined process with human oversight at every stage. AI improves speed, not judgment.
For definitions, standards, and related resources, visit the main AI Video hub.
If you want help applying AI and video to your specific business, you can explore Lou’s consulting and advisory services.